WE ARE HERE TO HELP FACILITATE A PARADIGM SHIFT IN ADVERTISING. WILL YOU JOIN US?
Here we are. 2012. In the past century, mankind has made some incredible changes. Incredible as in amazing, sure; but also as in absurd. At the forefront of every tantalizing product, technological leap, and food craze, advertising’s crooked finger has beckoned us down the path of irresponsible consumerism. A bold claim? Hell yes it is. 3000 ads daily saturate the average metropolitan American.
3000 ads. Every. Single. Day.
The logo on your toothbrush first thing in the morning. The brand of coffee spilling onto your crisp designer shirt on your way to work. Smart-phone notifications for a sale at your favorite online store. The billboard with a photo-chopped human that makes you feel like you need a little bit of butchering yourself to feel more complete.
The people who live and die in this fake world have either helped create it or bought into it. Some of us have actually worked in the advertising industry. We’ve been directed to put disclaimers on bank advertisements, disclaimers that refute the very service we’ve sold you on. We’ve taken a woman, removed all of her socially proclaimed imperfections with a computer program, and put her into an ad selling beauty products with words like NATURAL and PURE in the headline. We’ve used color to manipulate the chemical makeup of the human brain to actually make the consumer desire certain edible products.
How did we get here? We were artists once
and we had a purpose. Have we lost our way?
So, here we are. 2012. In the past century, the world has gone through some drastic changes. Perhaps the world deserves yet another incredible change inspired by the human race, but this time a positive one. Consumers, advertisers, and companies must unite to change the face of advertising. A new world of marketing must be constructed wherein truth, purity, and reality are seen as selling points, not obstacles to making a profit.
We are RIPE.
We produce real work, with real purpose— to change the world of advertising, and achieve a new creative and ethical level that we all deserve to experience. We create unique branding and offer real creative marketing for our clients that do not come from a corporate cookie cutter. We join our artistic minds and talent to produce mass anti-advertising promotional material in every medium and share it with the world. RIPE is about collaboration, housing many ideas with the same ideals. Wielding technology, we can bridge great distances to spread virally through this seemingly sleepwalking society. The dawn of the digital renaissance is here and the alarm is going off. Wake up. Think for yourself. Question what you’re sold. Find your own truth. We have the power to shift global perception— and modern advertising in the process; it’s your choice.
